Enterprise culture is the embodiment of the enterprise's comprehensive strength, is a reflection of the degree of enterprise civilization, but also the knowledge form of productive forces into material form of productive forces. In the face of new situation, new task, new opportunities, new challenges, in order to win in the fierce market competition, the enterprise bigger and stronger, to achieve leap forward development, we must establish a culture tube enterprise, to the culture of the concept of enterprise. In order to further promote the corporate culture, establish a positive image of the company, enhance the sense of belonging, and promote the company's corporate culture and sustainable development, and ultimately achieve the purpose of cultural management companies, combined with the actual situation of the company, the development of corporate culture.
Basedon its advanced corporate culture construction theory, the company aims atfostering employees' social morality, vocational ethics and familyvirtues, improving the company's recognition, culture and reputation,and strengthening the company's cohesion, competitiveness andproductivity, adheres to the people-centered principle, strives to build thecompany's unique corporate culture, promotes the company'sspirits and lives up to the company's values so as to integrate thecompany's development strategies with employees' visions,harmonize managers' and employees' ideas, improve employees' inner world and external environment simultaneously, build a harmonious company and advance the company'scultural, economic andcivil progress in a coordinated manner.